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Personal Information

Alliant School of Management

Business Administration

San Diego Campus

Associate Professor

Associate Professor

Alliant International University San Diego
10455 Pomerado Road
San Diego CA 92131


Courses, Research Interests, Publications

Consumer psychology, sustainable and international marketing

Jamrozy, U. (2008). "Sustainable Tourism Development: Ingenuity in Marketing Strategy." in Sustainable Tourism III, edited by F..D. Pineda and C.A. Brebbia the WIT (Wessex Institute of Technology) Transactions on Ecology and the Environment Volume 115.

Jamrozy, U., and Walsh, J. (2008). "Destination and Place Branding- A Lost Sense of Place?" in McCool, S. F., Moisey, R. N. (2nd Ed) Tourism, Recreation, and Sustainability CABI Publishing.

Jamrozy, U. (2007). "Moving towards integrated urban marketing: A Vision of Sustainability & Creative Strategic Collaboration." Proceedings ANZMAC conference, Dunedin NZ, Dec 2007.

"Sustainability embedded in a marketing curriculum: an evolving case study". 37th Annual Macromarketing Conference in Berlin, Germany. June 13th -16th, 2012

Academic History and Background

MS - Clemson University

PhD - Clemson University, 1996

Bio and Links

Ute Jamrozy, Ph.D., an associate professor in marketing, specializes in sustainable marketing.

With an academic background in sustainable tourism and the psychology of sustainability, her research and consulting interests focus on sustainable marketing of tourism and integrated form of place marketing and community building.

She is faculty member at Alliant International University in San Diego where she teaches consumer psychology, sustainable marketing and supervises doctoral students in International Marketing.

Dr. Jamrozy received her Ph.D. from Clemson University, SC, and before Alliant International University, has been on the faculty at Appalachian State University, NC and Texas A&M University, TX.

She has published in journals such as the Annals of Tourism Research and International Journal of Culture, Tourism, and Hospitality Research, as well as in books on Sustainable Tourism. She finds meaning in her work and life through creating and marketing livable places and lifestyles in sustainable communities.