Ute Jamrozy
Personal Information
Alliant School of Management
Business Administration
San Diego Campus
Associate Professor
Associate Professor
Alliant International University San Diego
10455 Pomerado Road
San Diego CA 92131
858-635-4733
Courses, Research Interests, Publications
Consumer psychology, sustainable and international marketing
Jamrozy, U. (2008). "Sustainable Tourism Development: Ingenuity in Marketing Strategy." in Sustainable Tourism III, edited by F..D. Pineda and C.A. Brebbia the WIT (Wessex Institute of Technology) Transactions on Ecology and the Environment Volume 115.
Jamrozy, U., and Walsh, J. (2008). "Destination and Place Branding- A Lost Sense of Place?" in McCool, S. F., Moisey, R. N. (2nd Ed) Tourism, Recreation, and Sustainability CABI Publishing.
Jamrozy, U. (2007). "Moving towards integrated urban marketing: A Vision of Sustainability & Creative Strategic Collaboration." Proceedings ANZMAC conference, Dunedin NZ, Dec 2007.
"Sustainability embedded in a marketing curriculum: an evolving case study". 37th Annual Macromarketing Conference in Berlin, Germany. June 13th -16th, 2012
Academic History and Background
PhD - Clemson University, 1996
MS - Clemson University
Bio and Links
With an academic background in sustainable tourism and the psychology of sustainability, her research and consulting interests focus on sustainable marketing of tourism and integrated form of place marketing and community building.
She is faculty member at Alliant International University in San Diego where she teaches consumer psychology, sustainable marketing and supervises doctoral students in International Marketing.
Dr. Jamrozy received her Ph.D. from Clemson University, SC, and before Alliant International University, has been on the faculty at Appalachian State University, NC and Texas A&M University, TX.
She has published in journals such as the Annals of Tourism Research and International Journal of Culture, Tourism, and Hospitality Research, as well as in books on Sustainable Tourism. She finds meaning in her work and life through creating and marketing livable places and lifestyles in sustainable communities.